Greenridge Locksmiths & Security.
Company: Audience Design
Creative: Ollie Moon
Inter: Chantel Johnson
Before they could begin operating, Greenridge Locksmiths & Security needed a full brand designed which included a business card, letterhead and a full vehicle wrap.
Working out the needs from the team at Greenridge, it was established that the brand was to be recognisable from afar, strong and professional. It also had to be different from the competition, and something which would work well on all material, including any vehicle sized which they might get wrapped.
Working through a few rough sketches, and a chance play on Cinema 4D, we created a brand which was inspired from the simple lock. The form of the ‘G’ was integrated into this lock shape and it became the brand that Greenridge wanted to stand behind.