Client: Hop Hustlers
Creatives: Ollie Moon and Squid Kelly
Hop Hustlers is the brainchild of 2 professional brewers who wanted to breakaway from the perception of the trendy, hip and fast growing craft beer scene and produce beers which were unchallenging, bold and “shit which their friends and the local mongrel would drink”.
They were after a full brand establishment and also some beer labels which would define their core “crew” of beers. The brand became rough, tough and is definitely hits you right on the nose.