New Zealand On Air Annual Report 2013.
Company: Audience Design
Creative: Ollie Moon
Content provided by: New Zealand On Air
The New Zealand On Air (NZOA) annual report required a revamp from the previous years. The way which viewers and listeners receive their NZOA funded content is now changing, and more of us are turning to our hand held digital devices.
Taking the idea of the digital world, we wanted to show that concept through the cover, where the texture of the cover is formed by pixels which has been branded using the NZOA colours.
One main issue that was prevalent in the previous annual reports, was the need to make the key information more digestible. Converting the copy into simple infographics was the solution that was required, and made the annual report easier to read.