WELFE Jewellery

Creative: Welfe Bowyer, Ollie Moon
Developer: Ollie Moon

Melbourne based jewellery designer, Welfe Bowyer asked me to help him build a website where he could showcase his work. Being an avid photographer, Welfe had a massive collection of very mysterious, dark scenes, which was the inspiration behind his collection at that time.

The website was to be simple, fashion driven, and distinguishable from other jewellery websites. We made the images the main focus on every page, with overlays of information only when selected by the user. Even when the information was overlaid, we made sure the image was still the main feature.